Customers

Introduction to Customers

Customers are central to the payment ecosystem. They hold the ultimate authority to either finalise or abandon a transaction based on the relevance and ease of the payment flow. Consequently, Merchants must prioritise understanding Customer needs to design a seamless experience that leads to successful conversion. From selecting Payment methods to choosing a currency at Checkout, the Customer's interaction is the primary driver of the payment lifecycle.

Our platform provides robust functionality to help you manage Customer data efficiently and enhance their purchasing journey. A smooth, professional interaction is a fundamental rule for achieving higher conversion rates. Use the following guides to explore the functional capabilities at your disposal.

Merchant capabilities

As a Merchant, you can leverage the system to:

◦ Create a Customer

Add Customers to the system to track their activities and history. Depending on your technical requirements, you can create a Customer profile manually via the Dashboard or through the API.

◦ Manage Customer Context fields

Streamline operations by defining which data points to collect. You have the flexibility to customise context fields, prioritising essential data or adding fields as your business grows.

◦ Securely store Customer data

Beyond standard fields, you can utilise Metadata to store specific Key and Value pairs. This data is kept secure with strictly limited access. Additionally, you can organise Customer IDs into Lists for advanced analysis.

Customer capabilities

The system allows the Customer to:

◦ Execute a payment

The Customer determines the final status of a payment by choosing to proceed or cancel. By tailoring the Checkout experience to their preferences, you ensure a user-friendly interaction during the Payment Commit step.

◦ Select and save Payment methods

Providing a variety of Payment methods offers Customers the flexibility they need for a trouble-free experience. Furthermore, Customers can save their preferred Methods for future use, creating a known path that significantly accelerates the Payment Commit process and boosts long-term satisfaction.

◦ Manage the Payment amount

You can grant Customers the ability to adjust the Payment amount when necessary. This is particularly useful for account balance management or splitting payments. It is also applicable if a transaction is declined due to insufficient funds. The Customer can simply edit the amount to a lower value to complete the purchase.